This is to all the keynote and storytime speakers at PAX Prime and I imagine the other PAX as well, but I have no direct experience.

Please, stop talking about your new game or game design, or the particulars of the industry. I know you are given free reign to talk about whatever, but think of the experience you are giving those around you. PAX isn’t a tech conference or a board meeting, it isn’t PAX dev. The majority of Pax goers are enthusiasts not industry insiders. You are setting the tone for the experience.

If I may offer some advice, talk about who you are and why you are. Talk about the culture of the industry, the stories of the inside. Talk about your past, your dreams, your future and where you see games going as culture. Talk about community.

This is why we come to PAX. It is not only to see the new hotness. It is for that sense of community, of being part of something larger. Of knowing we’re not alone. I talk about PAX to many people and for all of the perceived size of it from inside, most people I talk to have no idea what it is.

Most often people say “oh, it’s like comicon”. And I reply “kinda”. But most Comicon, SDCC and others, are about the thing. The new hotness, the new comic, the new new. PAX is about the community that grew up around the thing. It is about the shared experience. The games provide a template, a experience. But it’s the community and friendships that rise from these experiences that matter. That last.

So, they want you to speak as keynote. That is great. We like you already. Share the experience with us, don’t sell us something.